On-Demand Archive: Maximizing Your Phonathon

Recorded on February 24, 2015 (60 minutes)


Phonathons were once the bread and butter of annual giving, but new media and mobile technology are forcing many programs to reinvent themselves. While they're still an important tool for securing important donors and dollars, phonathons today can also be a great way to support your overall research, engagement, and stewardship efforts. 

Register online for your entire team to learn how to maximize the investment in your phonathon program.


  • Strategies to keep your phonathon productive throughout the year
  • Tactics for identifying winning calling segments
  • Methods for training and motivating your callers
  • Examples that have worked at other institutions
  • And more

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 Meg Weber 

About the Presenter

Meg Weber is the Executive Director of Annual Giving and Gift Stewardship at Colorado State University where she oversees all phone, mail and online marketing across the university.

Her 16 year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas.

She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.