Giving Days, or "flash campaigns," are gaining popularity in the fundraising world as a way to build excitement and urgency around giving while highlighting the impact of donor support. In addition to attracting new and reactivating past donors, Giving Days can also be an effective way to improve collaboration between departments and strengthen the sense of community around campus.
Register online to learn how to plan and execute a successful Giving Day for your institution.
WHAT YOU'LL DISCOVER
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ANNUAL GIVING NETWORKAnnual Giving Network (AGN) helps fundraisers advance their programs and careers. Why? Because their work matters! As the world's leading resource for annual giving professionals, AGN provides access to information, ideas and training. For more information, visit AnnualGiving.com.
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Skylar Beaver is the Director of Annual Giving at Washington and Lee University in Lexington, VA where she oversees a multi-channel solicitation program including reunion giving, class agents, young alumni and student philanthropy. Previously, she served as the Director of the Annual Fund at Hobart and William Smith Colleges in Geneva, NY. She is an active member and past Chair of STAFF (Sharing the Annual Fund Fundamentals) and holds a B.A. in Sociology from Hobart and William Smith Colleges and a M.P.A in nonprofit management from SUNY Brockport.
On-Demand Archive: Planning a Giving Day
Recorded on October 1, 2015 (60 minutes)