On-Demand Archive: Analytics for Annual Giving

Recorded on January 19, 2016 (75 minutes)


Annual Giving programs are rich with data. If analyzed properly, that data can help you develop strategies that will raise more money and increase participation. Analytics can also help determine how to allocate your valuable time and resources so that your program is productive and efficient. If you don't measure it, you can't manage it!

Register online to learn how to develop a data driven strategy for your annual fund.


  • Methods for measuring and analyzing your appeals, programs, and segments
  • Recommendations for developing reports, benchmarking, and developing basic predictive models
  • Guidelines for translating your analysis into specific ideas that produce results!
  • Example from other institutions
  • And more!

AGN Plus Members can get FREE webinar registration. Click here to learn more.


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

Prefer to pay by check? Email us at webinars@annualgiving.com and we'll email an invoice to you.

Meg Weber

About the Presenter

Meg Weber is the Executive Director of Annual Giving at Colorado State University where she oversees all appeal marketing and stewardship across the university. Her 16 year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.