On-Demand Archive: Stewardship for Annual Fund Donors

Recorded on February 2, 2016 (75 minutes)


Stewarding annual fund donors goes beyond sending gifts acknowledgment letters. You also need to show donors how their gifts are making a difference, engage them through events and volunteer opportunities, and let them know they are important and appreciated. Good stewardship will not only help your annual fund raise more money, but it will create a community of loyal donors that will continue to support your organization for years to come.

Register online for your entire team to learn how to build a strong stewardship program for your Annual Fund.


  • Methods for acknowledging and recognizing donors efficiently and effectively
  • Strategies to ensure a positive and rewarding experience for your donors
  • Tactics for engaging donors in personal and meaningful ways
  • Examples that have worked at other institutions
  • And more!

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Lacie LaRue

About the Presenter

Lacie LaRue is the Senior Director of Annual Giving at The Oregon State University Foundation where she oversees integrated donor marketing and stewardship programs for the Annual Fund. Her 16 career in annual giving also includes work at Iowa State University, the University of Maryland, and Portland State University. An active presenter with CASE, she served on the faculty and as past Chair of its Successful Annual Giving and Multi-Channel Marketing Conferences.