On-Demand Archive: Young Alumni Giving

Recorded on March 15, 2016 (75 minutes)


With Millennials making up ever-larger percentages of our alumni populations and Generation Z close on their heels, understanding what motivates young alumni to give back is critical to our long-term success.  While traditional channels like direct mail and phonathons continue to be important to annual giving, young alumni are bringing their own preferences, attitudes, and beliefs to the table.

Register online for your entire team to learn how to build a strong young alumni giving program for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit. 


  • Methods for educating young alumni about philanthropy before and after graduation
  • Strategies for engaging and soliciting recent graduates through new and online media, affinity, events, and volunteer opportunities
  • Tactics for increasing young alumni participation and loyalty
  • Examples that have worked at other institutions
  • And more

AGN Plus Members can get FREE webinar registration. Click here to learn more.


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

Prefer to pay by check? Email us at webinars@annualgiving.com and we'll email an invoice to you.

Laura McGinley

About the Presenter

Laura McGinley is Senior Director of the Annual Fund at New York University, where she oversees university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She's an active member of the Annual Giving Director's Consortium and holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.