With Millennials making up ever-larger percentages of our alumni populations and Generation Z close on their heels, understanding what motivates young alumni to give back is critical to our long-term success. While traditional channels like direct mail and phonathons continue to be important to annual giving, young alumni are bringing their own preferences, attitudes, and beliefs to the table.
Register online for your entire team to learn how to build a strong young alumni giving program for your Annual Fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
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ANNUAL GIVING NETWORKAnnual Giving Network (AGN) helps fundraisers advance their programs and careers. Why? Because their work matters! As the world's leading resource for annual giving professionals, AGN provides access to information, ideas and training. For more information, visit AnnualGiving.com.
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Laura McGinley is Senior Director of the Annual Fund at New York University, where she oversees university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She's an active member of the Annual Giving Director's Consortium and holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.
On-Demand Archive: Young Alumni Giving
Recorded on March 15, 2016 (75 minutes)