On-Demand Archive: Annual Fund & Major Gift Partnerships

Recorded on July 26, 2016 (75 minutes)


The most effective fundraising programs don't work in silos. They encourage communication and collaboration - especially between the annual fund and major gifts staff. A strong partnership between these teams will not only help to raise more money, but it will ensure that your institution has a healthy pipeline of donors for years to come. 

Register online to learn how to build strong partnerships between your annual fund and major gift programs that will yield better results for everyone.

 This recording is eligible for 1.25 points of CFRE credit.


  • Techniques for improving communication and collaboration
  • Methods for establishing shared goals and common metrics
  • Guidelines for conducting prospect research and coordinating solicitations
  • Examples that have worked at other institutions
  • And more
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    Laura Tepper

    About the Presenter

    Laura Tepper is the Director of Individual Gifts at the University of Pennsylvania. Her 15 year career includes work in annual giving and major gifts and her expertise include leadership gift strategy, volunteer management, reunion giving, direct appeals, and phonathons. She holds a B.A. in American Studies from Mount Holyoke College and a J.D. from Brooklyn Law School.