On Demand Archive: Student Philanthropy Programs

Recorded on September 8, 2016 (75 minutes)


Institutions that teach students about the impact of philanthropy and engage them in giving before they graduate tend to raise more money and have higher alumni participation rates. Starting from the moment freshmen step foot on campus and leading up to their commencement ceremony, student philanthropy programs are central in building a culture of philanthropy and ensuring continued and lifelong alumni support after graduation.

Register online for your entire team to learn how to build a culture of philanthropy by engaging students and teaching them about the impact of private support.

This recording is eligible for 1.25 points of CFRE credit.


  • Strategies for developing campus-wide programs that educate students about philanthropy
  • Tactics for recruiting student leaders and engaging them as advancement volunteers
  • Ideas for planning and implementing student giving campaigns
  • Examples that have worked at other institutions
  • And more!
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Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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About the Presenter

Laura McGinley is Senior Director of Annual Giving at New York University, where she oversees university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She's an active member of the Annual Giving Director's Consortium and holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.