On Demand Archive: Rethinking Phonathons

Recorded on October 4, 2016 (75 minutes)


Phonathons have long been a pillar of annual giving programs. Over the last decade, however, declining contact rates and other trends have caused many to question the value of telemarketing as a fundraising channel. By expanding the scope of your calling program and using it in new and innovative ways, you can ensure that your phonathon remains a productive part of your advancement efforts for many years to come.

Register online for your entire team to learn how to expand the impact of your phonathon program.

This recording is eligible for 1.25 points of CFRE credit.


  • Strategies for using phonathon resources to support prospect research, stewardship, leadership giving and other important priorities
  • Methods for measuring the impact of all of your phonathon activities
  • Guidelines for making the case for continued investment in your phonathon program
  • Examples that have worked at other institutions
  • And more!
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Heather Greig

About the Presenter

Heather Greig is the Senior Director of Development for Annual Giving at the University of Florida, where she leads university-wide direct marketing and leadership annual giving programs. Previously, she served as an Annual Giving Consultant with Bentz Whaley Flessner and as the Director of Annual Fund Marketing & Operations at Georgetown University. She holds a B.A. in English and a B.S. in Journalism from the University of Florida.