On Demand Archive: Writing for Annual Funds

Recorded on October 18, 2016 (75 minutes)


Words are powerful. That's especially true in annual giving. Whether you're presenting a case for support, crafting direct appeals, or producing gift acknowledgements, good writing can increase the impact and effectiveness of your annual giving efforts. Developing clear and compelling messages and selecting words that motivate and resonate make all the difference when it comes to acquiring and retaining donors.

Register online for your entire team to learn how to become effective writers for your annual giving program.

This recording is eligible for 1.25 points of CFRE credit. 


  • Tips for approaching each new writing project and overcoming writer's block
  • Guidelines for refining your writing skills and developing messages that motivate your donors to take action and continue their support
  • Methods for identifying content and stories that will resonate with donors
  • Examples that have worked at other institutions
  • And more
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Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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Gina Fiorillo

About the Presenter

Gina Fiorillo is the Director of Annual Giving at the Rutgers University Foundation, where she manages multi-channel fundraising efforts including direct mail, phonathon, and email. Her 18-year career includes work at Kean University and Douglass College as well as several non-profits, including Slow Food USA and the George Street Playhouse. She holds a BA in English from Rutgers University and is an active member of the Association of Fundraising Professionals.