On-Demand Archive: Reactivating Lapsed Donors


$345.00
Recorded on March 7, 2017 (75 minutes)

OVERVIEW

The more time that passes after a donor's last gift, the less likely s/he will be to give again in the future. That's why it's important to have staff focused on lapsed donors. But winning back a former contributor is easier said than done. It requires thoughtful segmentation, creative messaging, advanced data research strategies, and careful integration of all of your solicitation channels. A successful reactivation strategy is key to achieving your overall annual fund goals.

Register online for your entire team to learn how to reactivate lapsed donors for your annual fund. 

This recording is eligible for 1.25 points of CFRE credit. 

WHAT YOU'LL DISCOVER 

  • Guidelines for segmenting and analyzing your lapsed donor populations
  • Methods for understanding why donors stop giving, and how to reactivate them through different solicitation channels
  • Tips for developing messages that resonate with lapsed donors
  • Examples that have worked at other institutions
  • And more!
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    ANNUAL GIVING NETWORK

    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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    Randy Kinder

    About the Presenter

    Randy Kinder is the Senior Director of Annual Giving at the University of Alabama at Birmingham, where he oversees annual giving strategy and operations across the institution. His 15-year career in annual giving includes work at Colorado College, Colorado State University and the University of Mississippi. He also served as a consultant and program director at Ruffalo Noel Levitz. He holds a B.A. in Economics from Colorado State University.