On-Demand Archive: Integrated Multi-Channel Marketing

Recorded on April 4, 2017 (75 minutes)


Today's annual giving toolkit includes traditional channels like phone and mail, as well as modern digital channels like email and social media. Integrating these channels in a thoughtful and orchestrated way will not only ensure that your appeals reach your most important audiences, but will guarantee that your messages resonate. A cohesive marketing and solicitation plan allows you to use resources more efficiently and helps to keep costs under control.

Register online for your entire team to learn how to created a successful integrated multi-channel marketing program for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for determining which channels resonate with different constituent groups and donor segments
  • Methods for scheduling and sequencing marketing efforts in a unified way
  • Tips for applying one common message across multiple channels
  • Examples from other institutions
  • And more!
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    Meredith Johnston

    About the Presenter

    Meredith Johnston is the Senior Director of Development at The University of California, Riverside, where she oversees annual and major gift programs for the College of Natural and Agricultural Sciences. Previously she served as the Executive Director of Annual Giving at The University of California, San Diego and the Associate Vice President for Annual Giving at Oklahoma State University. A recognized industry speaker and CASE presenter, she holds a B.A. in Literature from the University of North Texas.