On-Demand Archive: Upgrading Donors to Higher Giving Levels

Recorded on April 25, 2017 (75 minutes)


One of the most important functions of an annual giving program is to create a pipeline for major gifts. A strong pipeline is one that encourages donors to give regularly and to elevate their support over time. Through personal outreach, broad-based marketing, and consistent stewardship, annual giving programs can raise the sights of donors and prepare them to be solicited for a major gift when the time is right.

Register online for your entire team to learn how to upgrade donors to higher giving levels and strengthen the pipeline within your Annual Fund. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Strategies that will motivate donors to increase their giving and prepare them for a major gift
  • Guidelines for determining elevated ask amounts that won't be off-putting to donors
  • Tactics that will inspire donors to give more through second asks, recurring gifts, challenges, term scholarships, special gifts, reunions, gift clubs and multi-year pledges
  • Examples that have worked at other institutions
  • And more!
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    Ben Rupp

    About the Presenter

    Ben Rupp is the Executive Director of Annual Giving at Gettysburg College, where he oversees all annual giving programs. Previously, he served as the Director of Athletic Fundraising at Gettysburg College and has also held positions in development and marketing at the American Red Cross and a minor league baseball franchise. He's an active member of STAFF (Sharing the Annual Fund Fundamentals) and holds a B.A. in Journalism from Penn State University.