On-Demand Archive: Auditing Your Annual Giving Program

Recorded on May 16, 2017 (75 minutes)


Is it time to take a closer look at your annual giving operation? Assessing the past performance of its primary marketing channels, core messages and key donor segments is an important step toward improving results. Understanding how your program measures up can also help you determine how to structure the organization, allocate resources, and make the case for additional investment.

Register online for your entire team to learn how to conduct a successful audit of your Annual Fund program.

This recording is eligible for 1.25 points of CFRE credit.


  • Methods for assessing the strengths, weaknesses and opportunities within your operation
  • Guidelines for benchmarking key metrics against industry trends and peer programs
  • Tactics for translating key findings into specific recommendations to improve your efforts
  • Examples that have worked at other institutions
  • And more!
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Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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Laura McGinley

About the Presenter

Laura McGinley is Senior Director of Annual Giving at New York University, where she oversees university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She's an active member of the Annual Giving Director's Consortium and holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.