On-Demand Archive: Cultivating Young Alumni Leadership Donors

Recorded on June 6, 2017 (75 minutes)


In addition to encouraging broad-based participation by recent graduates, annual giving programs are also responsible for engaging and preparing the next generation of major donors. Although identifying and cultivating relationships with young leaders requires a special touch and a unique approach, doing so can ensure high returns for your institution long into the future.

Register online for your entire team to learn how to run an effective young alumni leadership program for your annual fund.

This recording is eligible for 1.25 points of CFRE credit.


  • Methods for recruiting and engaging recent graduates as volunteers and leadership donors
  • Tips for identifying younger prospects and soliciting them for leadership gifts
  • Guidelines for structuring stewardship programs and gift society membership for young alumni
  • Examples that have worked at other institutions
  • And more!
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    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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    Colin Hennessy

    About the Presenter

    Colin Hennessy is the Executive Director of The Penn Fund at the University of Pennsylvania, where he oversees all annual giving efforts targeted at undergraduate alumni. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. He holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.