On-Demand Archive: Alumni Participation Strategies

Recorded on June 13, 2017 (75 minutes)


Alumni participation rates have been decreasing nationally year-over-year for more than two decades leaving annual giving professionals under pressure to stop the decline at their own institutions. Fortunately, some programs have found ways to buck the trend by combining traditional approaches with new and innovative techniques.

Register online for your entire team to find out how Colorado State University increased their alumni participation rates for six consecutive years, and learn how you can do the same at your own institution.

This recording is eligible for 1.25 points of CFRE credit.


  • Tactics for increasing alumni participation rates this year and every year
  • Methods for leveraging phone, mail, and digital channels to encourage giving at every level
  • Guidelines for calculating, measuring, and projecting alumni participation rates
  • Examples that have worked at other institutions
  • And more!
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    Meg Weber

    About the Presenter

    Meg Weber is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship across the university. Her 16-year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.