Live Webinar: Fundamentals of Data-Driven Annual Giving

September 7, 2017 at 1:00 PM EDT (75 minutes)
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You don't have to be a rocket scientist to appreciate that data is the fuel of every successful annual giving program. Understanding which data points and metrics are most relevant, and knowing how to maintain and use the information inside your database, is the key to developing effective annual giving strategies and continually improving the performance of your programs.

Register online for your entire team to learn - or review - the fundamentals of data-driven annual giving strategy. 


  • Tips for maintaining current and relevant data on your donors and prospects
  • Guidelines for tracking performance metrics for key channels, segments, and programs
  • Methods for translating findings and observations into productive strategies
  • Recommendations for reporting results internally and externally
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • List of event participants so you can expand your network - AGN Plus Members only
  • AGN Plus Members also get FREE webinar registration. Click here to learn more.


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit

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Adam Bradley

About the Presenter

Adam Bradley is the Lead Director of Annual Giving at The University of Michigan, where he oversees annual giving efforts for the Ross School of Business, including direct appeals, stewardship and analytics. Previously he served as the Associate Director of Marketing and ran the university's call center, which employed over 100 callers and generated more than $3 million annually. He also served as a research manager and consultant at Qualigence International for nearly a decade. Adam holds a B.B.A. in Marketing from the Ross School of Business.