On-Demand Archive: Planning a Successful Giving Day

Recorded on September 12, 2017 (75 minutes)


They may be just one day of giving, but they take months of planning. Giving Days have become a staple of the modern annual giving program. They're not only a powerful way to foster excitement about giving; they provide a valuable tool to help highlight the importance and impact of donor support. In addition to generating significant donors and dollars, Giving Days also help encourage collaboration among schools, units, and departments while strengthening a culture of philanthropy on and off campus.

Register online to learn how to plan a successful Giving Day for your institution. 

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for gathering support and buy-in from colleagues, volunteers, and senior leadership
  • Methods for setting goals, creating a budget, and developing a comprehensive project timeline
  • Tips for securing and structuring donor challenges and competitions
  • Recommendations for selecting and evaluating vendors and technology needs
  • Examples from other institutions, and more!
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About the Presenter

Emily Hilber is the Executive Director of the Annual Fund at Rice University, where she oversees all aspects of the institution's annual giving program including direct appeals, class giving and stewardship. Previously, she worked in annual giving at Lafayette College and has overseen the implementation of four successful Giving Days. She's a member of the Annual Giving Director's Consortium, an active presenter with CASE, and teaches regularly on the topic of philanthropy at Rice University. She holds a B.A. in English from SUNY Binghamton.