On-Demand Archive: Maximizing Annual Fund Stewardship

Recorded on November 7, 2017 (75 minutes)


Stewardship is the key to donor retention and the future success of any annual giving program. The more effective you are at acknowledging, recognizing, communicating with, and engaging your donors, the more likely they'll be to give again and increase their support in the future. When it's done well, stewardship will not only help your annual fund raise more money, but it will create a community of loyal donors who will support your institution for years to come.

Register online for your entire team to learn how to develop an effective stewardship program for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for developing effective messages and communicating the impact of annual gifts
  • Methods for thanking donors and producing acknowledgements segmented by gift amount
  • Tips for listing donor names in donor rosters, publications, and other public venues
  • Tactics for engaging annual donors through events, gift societies, and volunteer opportunities
  • Examples from other institutions, and more!
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    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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    About the Presenter

    Anne Murphy is the Director of Annual Giving at the Westminster Schools in Atlanta, where she oversees parent and alumni giving programs. Previously, she served as the Director of the St. Mark's Fund at St. Mark's School of Texas and worked in annual giving and development at University of Virginia's Darden School of Business and at the Public Broadcasting Service. She holds a B.A. from the University of Virginia and an M.P.A. from George Mason University.