On-Demand Archive: Alumni Relations & Annual Giving Collaboration

Recorded on December 5, 2017 (75 minutes)


Most alumni relations and annual giving teams understand that a strong partnership benefits their work and their institution, but many still struggle with conflicting deadlines, messages, or priorities. At the same time, alumni see the institution as one entity, and can be confused or frustrated by overlapping or contradictory messages. Improving collaboration between annual giving and alumni relations teams can maximize the impact of your work, create efficiency, and - most importantly - help alumni feel excited and informed about their alma mater and eager to give back.

Register online for your entire team to learn how to enhance collaboration between your alumni relations and annual giving teams.

This recording is eligible for 1.25 points of CFRE credit.


  • Perspectives on the various organizational structures and staffing models for annual giving and alumni relations teams
  • Tips for coordinating messages and communications, including mailings, emails, phone calls, and social media
  • Methods for recruiting and supporting volunteers
  • Guidelines for collaborating around events including giving days, days of service, reunions, homecoming, and other campus celebrations
  • Examples from other institutions, and more!
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    About the Presenter

    Maggie Patrick is the Director of the Alumni Annual Fund at Carleton College where she oversees the staff and volunteer-driven programs that achieve over 50% alumni participation annually. Previously she served as the Director of Development for Women's Initiatives and Associate Director of Annual Giving at Miami University. She's an active member of STAFF (Sharing The Annual Fund Fundamentals). Maggie holds an MA in Political Science from Miami University and a BA in International Affairs and French from Sweet Briar College, where she served as a member of the Board of Directors for 5 years.