On-Demand Archive: Annual Fund Leadership Gift Strategy

Recorded on December 19, 2017 (75 minutes)


In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual Funds are no exception. Building a strong leadership giving program for your Annual Fund will not only help to achieve fundraising success today, but it will help to create a pipeline of future major gifts that will benefit your institution for years to come.

Register online for your entire team to learn how to build a strong leadership giving program for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.


  • Methods for identifying and researching annual fund leadership gift prospects
  • Tactics for soliciting prospects through direct mail, phone, email, and coordination with gift officers
  • Tips for engaging and stewarding prospects through events, gift societies, impact reports, and special recognition programs
  • Guidelines for evaluating your efforts
  • Examples from other institutions, and more!
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    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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    About the Presenter

    Christy Moss is Senior Director of Strategic Engagement at University of Illinois at Urbana-Champaign, where she has worked for over a decade in annual giving and development across the institution. Previously, she worked in Publications at the National Multiple Sclerosis Society and in Public Relations at Greenville University. She's been an active speaker with CASE and a member of the General Federation of Women's Clubs. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.