On-Demand Archive: First-time Donor Stewardship & Retention

Recorded on January 30, 2018 (75 minutes)


What's more important than a donor's first gift? Their second gift! When someone decides to donate to an organization for the first time, it makes a powerful statement. Unfortunately, that statement can often go overlooked. Recognizing, celebrating, and engaging first-time donors is not only critical to retention rates, but it will help build a community of loyal and consistent supporters for many years to come.

Register online for your entire team to learn how to develop an effective first-time donor stewardship and retention strategy for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for producing personalized acknowledgements and new donor welcome kits
  • Tactics for recognizing, celebrating, and engaging first-time donors through donor rosters, publications, and events
  • Tips for renewing first-time donors and turning them into lifelong supporters
  • Methods for measuring and analyzing the outcomes of your efforts
  • Examples from other institutions, and more!
    AGN Plus Members also get FREE webinar registration. Click here to learn more.


    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

    Prefer to pay by check? Email us at webinars@annualgiving.com and we'll email an invoice to you.

    About the Presenter

    Julie LeFebvre is the Senior Director of Annual Giving at the LSU Foundation, where she oversees a multi-channel annual giving program across the entire organization. Previously, she served as the Director of the Annual Fund at Tulane University's School of Medicine and as the Development Director for LSU's College of Art & Design, the Freeman School of Business, and Ballet Austin. Julie holds a B.A. in Mass Communications from Louisiana State University.