On-Demand Archive: Digital Advertising & Retargeting for Annual Funds

Recorded on February 6, 2018 (60 minutes)


The marketing toolkit of successful annual giving programs isn't limited to direct appeals. Promoting social media posts and placing digital ads - including "retargeting" prospects based on their online behaviors - are increasingly important ways of reaching donors and communicating with them about the impact of giving. Understanding these opportunities, and incorporating them into your overall marketing strategy, will help to elevate awareness and boost results for all of your fundraising efforts.

Register online for your entire team to learn how to develop effective digital ads and retargeting strategies that will increase support for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.


  • An overview of various digital advertising opportunities, processes, and terminologies
  • Tips for segmenting, scheduling, and integrating digital ads with other marketing programs
  • Guidelines for writing copy and creating images that stand out and resonate with donors
  • Methods for analyzing ad performance and ROI
  • Examples from other institutions, and more!
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    Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

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    About the Presenter

    Jeremy Allen is Senior Director of Annual Support and Advancement Communications at the University of North Carolina, where he oversees a comprehensive annual giving and alumni communications strategy for the Kenan-Flagler Business School. Previously he worked in advancement at Elon University and University of Northern Colorado and, early in his career, served as a high school history teacher at Noble Academy. He is an active volunteer with CASE and Founding Member of the Alumni Board at Cary Academy. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.