On-Demand Archive: AGN's 2017 Report: Benchmarking for Annual Giving Success

Recorded on February 27, 2018 (75 minutes)


Does your annual giving program need more staff or a bigger budget? Are you allocating your existing resources in the best way and getting the highest possible ROI? Could you use help making the case for additional investment in your program? If so, join Dan Allenby as he reviews the results of AGN's recent survey of more than 300 colleges, universities and independent schools, and shows how AGN's index can increase efficiency and improve results.

Register online for your entire team to learn how to make the case for more resources and prepare your annual giving program for success in 2018 and beyond!  


  • Which strategic priorities and key performance metrics are guiding today's successful annual giving programs
  • Where competitive institutions are allocating their time, staff, and budget
  • What it should cost to generate a donor and how your program's ROI compares to other institutions
  • How AGN's index can help you evaluate your efforts and make the case for additional investment in your annual giving program
  • And more!


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit AnnualGiving.com.

Prefer to pay by check? Email us at webinars@annualgiving.com and we'll email an invoice to you.

About the Presenter

AGN Founder, Dan Allenby, is an author, speaker, and consultant, and an internationally-recognized expert on annual giving. His book - Ideas for Annual Giving - offers the latest designs for helping institutions increase annual giving and boost alumni participation. A recipient of the prestigious CASE "Crystal Apple" award for teaching excellence, he has chaired CASE's Institute for Senior Annual Giving Professionals and its Annual Giving Workshop for five collective terms, and has served on the faculty for CASE's Summer Institute in Educational Fundraising. He holds an MBA from Boston College and a BA in history from James Madison University.