Live Webinar: Boosting Alumni Participation Rates

June 5, 2018 at 1:00 PM EDT (75 minutes)
Time Zone Converter


The majority of annual giving professionals report that alumni participation is among the highest priorities for their program. But that expectation comes in the face of many challenges, including a twenty-year decline in the percentage of alumni who donate to their alma mater annually. Fortunately, some institutions have been able to buck the trend and build a strong and growing base of alumni support.

Register online for your entire team to find out how Carleton College achieves alumni participation rates over 50% and to learn how you can boost alumni participation rates at your own institution.  


  • Guidelines for calculating, tracking, and reporting alumni participation rates
  • Tips for communicating the importance of alumni participation internally and externally
  • Tactics for segmenting alumni audiences for participation-based solicitation efforts
  • Methods for integrating marketing channels and events to encourage giving at every level
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • List of event participants so you can expand your network - AGN Plus Members only
  • AGN Plus Members also get FREE webinar registration. Click here to learn more.


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit

Prefer to pay by check? Email us at and we'll email an invoice to you.

About the Presenter

Maggie Patrick is the Director of the Alumni Annual Fund at Carleton College where she oversees the staff and volunteer-driven programs that achieve over 50% alumni participation annually. Previously she served as the Director of Development for Women's Initiatives and Associate Director of Annual Giving at Miami University. She's also an active member of STAFF (Sharing the Annual Fund Fundamentals). Maggie holds an MA in Political Science from Miami University and a BA in International Affairs and French from Sweet Briar College, where she served as a member of the Board of Directors for 5 years.