Live Webinar: Maximizing Donor Retention

June 26, 2018 at 1:00 PM EDT (75 minutes)
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Register now and save $50 off the regular price of $345. Special early bird price available until Friday, June 1, 2018.


For most institutions, there's only about a 50% chance that a prior year donor will renew their support in the following year. And, if left to their own devices, those chances get even smaller. That's why it's so important for annual giving programs to be proactive, with a well-defined strategy for stewarding, renewing, and upgrading support from past donors. In fact, focusing time and resources on past donors is the single most effective (and efficient!) way to boost participation rates, increase gift revenue, and strengthen the leadership gift pipeline.

Register now for your entire team to learn how to maximize donor renewal rates for your annual fund.  


  • Guidelines for segmenting past donor populations and understanding industry trends
  • Tips for stewarding past donors and communicating the impact of their support
  • Tactics for integrating renewal and upgrade efforts across multiple channels
  • Methods for analyzing and reporting results
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • List of event participants so you can expand your network - AGN Plus Members only
  • AGN Plus Members also get FREE webinar registration. Click here to learn more.


Annual Giving Network (AGN) is the world's leading resource for annual giving programs. With a community of over 40,000 professionals, we bring the industry's top experts and current best practices to educational and nonprofit institutions through training webinars, workshops, research, publications, consulting and recruiting services. For more information, visit

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About the Presenter

Colin Hennessy is the Executive Director of The Penn Fund at the University of Pennsylvania, where he oversees all annual giving efforts targeted at undergraduate alumni. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. He holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.